What do all the labels mean?

Introduction and contents

Admittedly, all the labels may be going a bit too far, since there are literally hundreds, if not thousands, of them in use around the world. This page contains some of the more important labels found on non-food products, and we will continue to add to it over time. We only have space for a few salient facts about each featured label. In many cases, we will provide a link to another site for further information.

Organic labels

Soil Association logo The Soil Association is one of nine accredited organic certification bodies in the UK, and by far the largest. Use of the logo is optional, but any product certified by the Soil Association should have the appropriate organic certification code. Hitherto this has been UK5 but a a new code GB-ORG-05 was adopted in 2010. The SA certifies cotton to the global GOTS standard, which it helped to create. There are no legally binding organic standards for skincare products, so the Soil Association applies its own. However, it has recently been working with BDIH (see below) and others to develop a common 'COSMOS' standard. Whatever the product, Soil Association certification carries considerable weight, and SA standards generally exceed legal requirements.
EU organic logo This is the new EU organic logo, and it has to be displayed on all new EU-produced pre-packaged organic food and beverage products with effect from 1 July 2010. Existing products will have to be changed by 1 January 2012. Its implementation has been very controversial, because many organizations, like the Soil Association, certify to a higher standard that the EU legal requirement. As a result, products may still bear the logo of the actual national or private certifying organization responsible for the product in question - something the EU originally opposed. It remains to be seen whether the use of the logo will become widespread on non-food products.
Former EU organic logo This is the old EU organic logo, which is now obsolete, but which will probably still be found on products until January 2012, when all relevant products are required to display the new logo. Unlike the new leaf logo, the use of this one was optional, and it was very unpopular because it looked just like a whole range of other EU product labels. At best it told the consumer that something was European, but not that it was organic. At worst, it might be confused with one of the other similar EU labels, making the consumer think that something was organic, when in fact it wasn't.
GOTS logo The Global Organic Textile Standard (GOTS) was published in 2006 and has already achieved wide recognition, superseding schemes operated previously by a number of certifying bodies. It covers all organic fibres, not just cotton, and is the most ambitious system yet devised for certifying textiles and textile products along the whole supply chain, taking social and environmental factors into account. A product cannot bear the GOTS logo unless it has passed inspection at each stage in the supply chain. Some certifying bodies — the Soil Association, for example — may use their own logo rather than (or as well as) the GOTS logo. GOTS is the standard the product has been certified to, not the body that has carried out the certification. There is tight regulation of the bodies authorized to certify to the GOTS standard — twelve in number as of January 2010, the four of which most likely to be encountered in the UK being EcoCert (France), Control Union (Netherlands), IMO (Switzerland) and Soil Association (UK).
EKO logo The EKO logo is the symbol of the Dutch organic certification body SKAL. SKAL is not currently licensed to certifiy textiles to the GOTS standard, but is still one of the leading certifiers of organic cotton. The organic cotton in Esme's carriers is certified by SKAL.
BDIH logo This is the logo of the BDIH Standard, a German industry standard for natural and organic cosmetics. Whilst it is quite common in the UK for cosmetics and skincare products to be certified by the organic food labelling agencies (especially the Soil Association), the BDIH standard has achieved international recognition as a meaningful standard for cosmetics, and an English version of the logo has been in use for several years.The BDIH has in fact recently joined forces with the Soil Association and certification bodies from France and Italy in order to devise a true international standard (known as COSMOS) for natural and organic cosmetic and skincare products. This can be seen as a response to the manufacturer-led NaTrue initiative, which has recently implemented such a standard, with some producers already switching allegiance from BDIH to NaTrue.
Natrue generic label This is the NaTrue label for natural cosmetics, which also comes in one, two and three-star variants. NaTrue (based in Brussels) belongs to a consortium of leading natural skincare and toiletries manufacturers and claims wider international legitimacy and more transparent and rigorous critera than BDIH and others. Whilst these claims may be open to debate, the label can certainly be treated as a serious one. One star is applied to products that meet basic criteria for a natural product, with the criteria varying according to the type of product. Two-star products are those with a high proportion of organically cultivated or wild-harvested ingredients, while 3-star products are, in effect, completely organic. Some product types cannot currently achieve 3-star status. This relatively new label is in competition with BDIH, though some products carry dual certification.
cosmebiologo Cosmebio is not a certifying body as such, but a member organization which seeks to raise the profile of its members' natural and organic products. However, as its critera are based on certification by major certification bodies such as Ecocert, it can be taken as a reliable indication of the product's nature. Of Cosmebio's two standards, 'Bio' and 'Eco', it is the 'Bio' standard which indicates an organic product: 95% of the ingredients must be of natural origin and 95% or the certifiable ingredients must be organic. The German publication Öko-Test gives Cosmebio its seal of approval as an indicator of 'genuine natural cosmetics'.
UK2 logo Organic Farmers and Growers is the UK's second largest organic certication body. It is mainly concerned with food certification, but does have a scheme for organic skincare and cosmetics. Its certification agency code has hitherto been UK2 but is changing under new rules to GB-ORG-02 (this should appear on any certified product , even if the logo is not used).
UK4 logo This is the non-food variant of the Organic Food Federation's logo. Another nationwide UK organic certification agency, founded in 1986, the Organic Food Federation has hitherto had the certification agency code UK4, under the new rules GB-ORG-04.
Ecocert logo EcoCert is one of the more commonly encountered non-UK organic certification logos on products sold in this country. Based in France, but with a very strong international presence, the certification agency EcoCert is about as dominant in France as the Soil Association is in the UK, and is very active in the certification of non-food products such as cotton and cosmetics. Its certification code is FR-BIO-01.
AB Certified logo This is an interesting logo, as it has no real counterpart in the UK. It belongs to the French Ministry of Agriculture (Agence Bio)and may be used on any eligible organic product, regardless of which authorised body has certified it. It is rather like a French version of the old (voluntary) EU organic logo described above. The obvious difference is that the AB logo has extremely high recognition amongst the French population — almost 90 per cent. In this country you are most likely to see this label on a bottle of organic French wine.
 
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Fair Trade and Social Accountability labels

Fairtrade Mark This is the Fairtrade Mark. It is administered by the Fairtrade Foundation, which is the UK member of the Fairtrade Labelling Organizations International (FLO). Around the world, the names 'Transfair' and 'Max Havelaar' are used in conjunction with the same symbol. It is now the most widely recognized fair trade symbol, and had become a common sight even in the supermarkets of Britain. For a fuller account of various fair trade certification schemes, please see our fair trade information page.
Fairtrade cotton logo This variation on the Fairtrade Mark is specifically for cotton. The certification of cotton represented something of a breakthrough for the Fairtrade Foundation, which had previously worked primarily with food crops, and represents a significant and welcome contribution to efforts to clean up the supply chain for textiles and garments. Although Fairtrade is not an organic certification, its criteria do rule out over-intensive chemical treatment, with all the health risks that this subjects the growers to. The Fairtrade scheme also includes checks to reduce the chances that Fairtrade cotton will end up being used in sweatshops. The cotton used by Piccalilly and Bishopston Trading is certified as both Fairtrade and organic. Companies like these, or our other suppliers such as Pants To Poverty, go to considerable lengths to ensure an ethical supply chain. It isn't just a case of buying Fairtrade cotton and hoping for the best!
WFTO logo This is the logo of the World fair Trade Organization (WFTO) Although currently somewhat in the shadows of the Fairtrade Foundation (in brand recognition terms) the WFTO (previously IFAT) is an equally important player in the world of Fair Trade. Whereas the Fairtrade Mark is at heart a product label, WFTO certifies organizations committed to Fair Trade, who demonstrate high ethical standards in all their activities. Bishopston Trading, for example, whose sole aim is to provide employment in the Indian village of K.V.Kuppam, is a registered member of WFTO. Yet the cotton they use is certified by the Fairtrade Foundation, so these two approaches to Fair Trade are not incompatible. For a fuller account of various fair trade certification schemes, please see our fair trade information page.
Made By logo Unlike the Fairtrade Foundation and the World Fair Trade Organization, Made By is not a global institution with a long history, but a small organization in the Netherlands with an extremely clever and effective approach to supply chain monitoring. Every item produced under the Made By scheme bears a blue botton and a number which can be entered on the Made By website to check the provenance of the garment in question. For any such garment, you can find out who grew the cotton, manufactured the garment, exported it to the UK, and more. Even if you do not own such a garment, you can view examples on the website. This level of transparency is virtually unprecented and although it provides no guarantees, it is not hard to see its potentional. It is to be hoped that this scheme, or others like it, will flourish.
 
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Other labels

Leaping bunny The Leaping Bunny is an internationally recognized and highly credible endorsement of cruelty free cosmetics. Based on a standard devised in 1996 by a number of animal protection groups, forming the Coalition for Consumer Information on Cosmetics, or CCIC, the Leaping Bunny logo signifies not only that products have not been tested on animals but that ingredients are sourced from suppliers who have not tested on animals after a verifiable fixed cut-off date. The scheme has many international supporters, including the British Association for the Abolition of Vivisection (BUAV).
Vegan Society logo The Vegan Society logo is a registered trademark and symbol of the Society's Animal-free Standards. It appears on thousands of animal free products that have been registered with The Vegan Society. The word 'vegan' was invented by the Society in 1944 and is widely understood as 'strictly vegetarian'. A vegan product contains no animal products (including wool, lanolin, dairy products, honey, animal hair, and so on) and its production and testing avoids the explotation of animals, hence the term 'animal-free'. Visit the Society's website for a database of approved products and businesses.
 
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